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Journal of Business Communication, Vol. 34, No. 1, 121-129 (1997)
DOI: 10.1177/002194369703400107
© 1997 Association for Business Communication

Theory and Practice: Implications for the Implementation of Communication Technology in Organizations

Sandra L. Herndon

Ithaca College

The purpose of this paper is to explore the relationship between organizational theory and its application in the design and utilization of communication technology. Scientific management principles, which still permeate many aspects of modern organizations, result in an implementation of technology which fails to take full advantage of the potential both of people as organization members and of the technology itself. In contrast, in a sociotechnical systems approach based on systems theory, technology is designed and implemented in ways which enhance the potential of both individuals and the technology itself, in accordance with organizational needs. The need for statements of policy and mechanisms for participation are discussed followed by consequences of a shift to a sociotechnical systems approach, such as a focus on work teams and networked organizations.


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