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Visual Ethics

Iowa State University

Research suggests that visual information plays an important role in affecting receivers'perceptions. Consequently, examining the ethical implications of techniques for presenting visual information seems warranted. This article addresses the ethics of visual information by first reviewing general principles of ethics. This is followed by applying these principles to a critique of standard visual techniques, including issues of construction and issues of data represen tation. The article concludes by offering standards for the creation and assess ment of ethical visuals.

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