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Journal of Business Communication, Vol. 34, No. 3,
316-333 (1997)
DOI: 10.1177/002194369703400306
Investigating the Genre of a Business Fax: A Finnish Case Study
Leena Louhiala-Salminen
Helsinki School of Economics and Business Administration
The faxes sent and received during one week by a small Finnish company involved in international operations were analyzed to determine whether or not the business fax contains distinct features that warrant classifying it as a genre. Using a framework of critical discourse analysis, the study looked at a total of 69 faxes. The results suggest that the business fax is a distinct, dynamic genre that is constituted by and constitutive of the social practices within which it is situated. Five specific subgenres of the business fax identified as specific information, specific requests, "for your information," first contact, and order were also found. Some implications of English being used as the common language for faxes are also considered.

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