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Journal of Business Communication, Vol. 35, No. 1, 111-127 (1998)
DOI: 10.1177/002194369803500107
© 1998 Association for Business Communication

Mapping Conceptual Worlds: Using Interpretive Ethnography to Explore Knowledge-Making in a Professional Community

Graham Smart

Purdue University, West Lafayette, IN

Interpretive ethnography offers a useful avenue for exploring how members of a professional community go about producing and applying specialized written knowledge. Researchers using the methodology to study professional knowledge- making need to maintain a balance of engagement with and detachment from the conceptual world of the community being observed.


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