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Imparting Information and Influencing Behaviour: An Examination of Staff Briefing Sessions

University of Surrey, Guildford, United Kingdom

Clare E. Kelliher

University of Surrey, Guildford, United Kingdom

"I might as well be talking to myself," managers might say if they felt no one was listening. Based on our research in nine stores of a major United Kingdom elec tronics retail chain, no one is listening to staff briefings.

These managers recognised the powerful motivational and communication potential of face-to-face oral briefings. But our research showed that the potential impact was dissipated Managers were not trained to give briefings or appraised on their briefings skills. Perhaps in consequence, they prepared themselves indiffer ently for daily sessions and made little use of techniques known to affect attentive ness and recall.

In consequence, the daily communication session appeared to have little impact on motivation or behavior. This lack would indicate a major opportunity for com munication professionals to help managers communicate more effectively.

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