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An Exploratory Study of Communication Competence in Thai Organizations

Chulalongkorn University, Bangkok, Thailand

Fredric M. Jablin

University of Richmond, VA

What communication competence "means" may depend on the unique characteris tics of national cultures. This study sought to determine the kinds of communica tive knowledge and skills that are most associated with communicatively competent members of Thai organizations. Questionnaire data (N = 413) were collected from a cross-section of individuals working in 14 different Thai organizations concern ing their perceptions of the kinds of behaviors and forms of knowledge characteris tic of communicatively competent supervisors, subordinates, and co-workers. Among other things, results suggest that Thais who are perceived to be communicatively competent know how to avoid conflict with others; control their emotions; display respect, tactfulness, modesty, and politeness; and use appropriate pronouns in addressing others. Findings also indicate that variability may exist among types of organizations (private, public, state enterprise) with respect to the degree to which employees value particular communication competencies.

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