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Journal of Business Communication, Vol. 37, No. 4, 348-368 (2000)
DOI: 10.1177/002194360003700402

Effects of Communication Direction on Job Performance and Satisfaction: A Moderated Regression Analysis

José R. Goris

Andrews University, Berrien Springs, MI

Bobby C. Vaught

Southwest Missouri State University, Springfield

John D. Pettit, JR

The University of Texas at El Paso

High levels of job performance and job satisfaction occur when congruence of indi vidual needs (growth need strength) and job characteristics (job scope) exists. Downward communication received some statistical support as both moderator and predictor of job performance and job satisfaction in low individual-job congruence situations. Upward and lateral communication had some support as predictors but lacked support as moderators of job performance and job satisfaction in high indi vidual-job congruence situations. These conclusions are derived from this research that examines the moderating effects of communication direction on individual-job congruence and work outcomes (performance/satisfaction). Data from 302 employ ees who reported job scope, growth need strength, job performance, job satisfac tion, and communication direction (upward, lateral, downward) were used for the study. Moderated regression analysis was the statistical technique applied.

Key Words: Direction of Communication • Job Characteristics Model • Job Perfor mance • Job Satisfaction • Organizational Communication


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