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Journal of Business Communication, Vol. 4, No. 2, 37-45 (1967)
DOI: 10.1177/002194366700400205
© 1967 Association for Business Communication

Meeting Students' Total Communication Needs

Homer L. Cox

Bowling Green State University

The remarks in this article were delivered as Professor Cox's Presidential Address to the American Business Writing Association, December 28, 1966, Sheraton-Charles Hotel, New Orleans, Louisiana. Originally titled "The Greater Opportu nity," the article focuses on the emerging necessity for serving the communication needs of all students, not just business-school students, and presents ideas on how the '' new curriculum" might be struc tured.


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