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The Impact of Benefits on Graduating Student Willingness to Accept Job Offers

Lockheed Martin

James D. Werbel

Iowa State University

Mark L. Power

Iowa State University

The research presented in this article evaluates the influence of qual ity of information communicated about both non-traditional and tra ditional benefits on the recruitment of college graduates. Using a sample of students who were about to engage in the job search process, we varied the quality of information describing benefits and examined how communicating different degrees of information influenced will ingness to accept a job. Increasing the quality of information commu nicated about traditional decreased the willingness to accept job offers. However, increasing the quality of communication about non-tradi tional benefits increased respondents' perceived value of those benefits in making job choices. The results partially support the metamyth of communication.

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