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The Discretionary Use of Electronic Media

Four Considerations for Bad News Bearers

Wayne Harrison

University of Nebraska at Omaha

Communicating negative information to subordinates is one of the more discomforting managerial responsibilities. Yet managers frequently have to make tough decisions which sometimes result in unfavorable outcomes for subordinates. Managers may be lured into using electronic media to distance themselves from the victim(s) of the bad news. A consequence of this choice may be more negative employee reactions than is necessary. We present four considerations balancing efficiency of communication with sensitivity to the impact, increasing employee acceptance of undesired outcomes.

Key Words: electronic media • organizational justice • bad news • explanations • media richness

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