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Journal of Business Communication, Vol. 43, No. 1, 4-20 (2006)
DOI: 10.1177/0021943605282368
© 2006 Association for Business Communication

The Effect of Social Style on Peer Evaluation Ratings in Project Teams

Gary L. May

Clayton State University

Lisa E. Gueldenzoph

North Carolina A&T State University

Intragroup peer evaluations used for performance appraisal and compensation decisions are becoming an integral part of today's team-based organizations. However, the research on the validity of peer evaluation ratings in a team context is limited. This study contributes to the literature on peer-to-peer performance appraisal by applying social style theory to predict potential rater bias. The study employed an ex post facto design in a university setting to examine the effect of social style on peer evaluation ratings at the completion of a business communication team project. The findings suggest that rating bias based on a personality dimension, such as social style, can influence intragroup peer evaluations. Implications for organizations and suggestions for training to reduce rater bias are discussed.

Key Words: peer evaluation • project teams • social styles • rating bias • rater training


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