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DOI: 10.1177/0021943605285355 Advice on Communicating During Organizational ChangeThe Content of Popular Press BooksUniversity of Texas
University of Kansas
Texas State University
University of Texas This study offers a thematic analysis of the advice from a sample of bestselling popular press books on the subject of communication during implementation of organizational change. This analysis uncovered themes concerning the communicative role of change agents, general strategies for communicating and introducing change, and tactics for communicating during implementation of change. Themes within each of these general categories are presented and discussed in terms of their prevalence and general character. Implications for how practitioners can make the best use of this advice and how it compares to empirical findings in the scholarly literature are then discussed. Further directions for organizational communication scholarship are suggested.
Key Words: planned change implementation communication managerial advice popular press books
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