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Should Emerging Technologies Change Business Communication Scholarship?

University of Colorado-Boulder, jackson{at}colorado.edu

The scope, scale, and substance of business communication are undergoing a sea change as the result of recent developments and emerging uses of communication technologies. This article adopts Sproull and Kiesler’s model of first-level and second-level effects to explore how business communication research might respond to these changes and to introduce the articles in this issue by Herrmann and by Turner and Reinsch. Herrmann is offered as an example of how researchers might tap the increasing amount of data available, and Turner and Reinsch’s concept of multicommunicating is offered as an example of how researchers can fundamentally rethink basic communication concepts.

Key Words: communication technology • Internet • online communication • Web 2.0

Journal of Business Communication, Vol. 44, No. 1, 3-12 (2007)
DOI: 10.1177/0021943606295781


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