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Journal of Business Communication
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Corporate Social Responsibility Reporting in South Africa

A Descriptive and Comparative Analysis

Cedric Dawkins

California State Polytechnic University-Pomona, cedawkins{at}csupomona.edu

Faith Wambura Ngunjiri

Yale University

In this article, the authors compare the corporate social responsibility reporting (CSRR) of companies— environment, human relations, community, human rights, and diversity dimensions—in the emerging market economy of South Africa with that of companies in the leading economies represented by the Fortune Global 100. The descriptive analysis extends earlier empirical work on the CSRR of emerging market economies, and the impact of culture on CSRR, by examining annual report data from the top 100 companies listed on the Johannesburg Stock Index and the Fortune Global 100. Generally, the frequency and level of CSRR in South African companies was significantly higher than that of the Fortune Global 100, which indicates a greater willingness to convey social responsibility in their disclosure practices. This lends credence to the notion that emerging market economies may be more receptive to stakeholder concerns and social responsibility than peer institutions in leading economies.

Key Words: corporate social responsibility • corporate social responsibility reporting • corporate citizenship • corporate disclosure

Journal of Business Communication, Vol. 45, No. 3, 286-307 (2008)
DOI: 10.1177/0021943608317111
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