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The Importance of "Niche" Journals To New Business-Communication Academics— and To All of Us

University of Cincinnati, kathryn.rentz{at}uc.edu

This commentary, extending one published in 2007, reports on a study of publishing advice being given to new academics in business communication. The findings suggest that "niche" journals such as the Journal of Business Communication are very important to these academics' professional advancement and are, in general, well regarded in the respondents' host departments. Such journals are essential to the scholarly conversation in specialty areas that are not well served by bigger, mainstream journals.

Key Words: business and management communication journals • niche journals • journal rankings • junior faculty • promotion and tenure

This version was published on July 1, 2009

Journal of Business Communication, Vol. 46, No. 3, 404-411 (2009)
DOI: 10.1177/0021943609333523


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