Journal of Business Communication

 

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Journal of Business Communication, Vol. 7, No. 1, 23-35 (1969)
DOI: 10.1177/002194366900700104

Communication and Management Information Systems

A New Horizon

Willlam J. Lord, JR

University of Texas

With the emergence of the computer, the role of the business communicator— traditionally an information specialist in research, writing, and teaching—is changing markedly. This paper explores some of the directions and emphases of change and considers the future's demands on higher education in business.


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