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Journal of Business Communication, Vol. 7, No. 1, 7-13 (1969)
DOI: 10.1177/002194366900700102

Integrated Teaching Techniques in Executive Programs

Norman B. Sicband

University of Southern California

This article describes a team teaching technique used in executive programs at the University of Southern California. After a series of lectures, groups are formed to make presentations about hypothetical companies. Then each instructor in a team, focusing on his particular discipline, offers constructive criticism and evalu ation. Response from participants has been excellent.


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