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Journal of Business Communication, Vol. 7, No. 2, 37-42 (1970)
DOI: 10.1177/002194367000700205

COMMUNICATION THEORY: Should It Be in a Business Writing Course ?

Virgil E. Harder

University of Washington

Professor Harder proposes that because communication theory tends to be "destination" rather than "design" oriented, it is necessary for effective writing. He suggests that programmed learning texts can handle the rudiments of writing and give the teacher more class time for cases and laboratory study on the total environment of communications. This article was developed from a talk given at the ABCA Regional Meeting, Portland Community College, Portland, Oregon, April 26, 1969.


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