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Journal of Business Communication, Vol. 7, No. 3, 13-23 (1970)
DOI: 10.1177/002194367000700303
© 1970 Association for Business Communication

Modified Semantic Differentials To Evaluate Formal Organizational Structures

Robert D. Hay

University of Arkansas

A modified semantic differential is a valuable instrument for getting qualitative evaluations in numerical form. It can measure attitudes about certain aspects of formal organization structure like span of supervision and shared authority. ABCA members may find numerous uses for the semantic differential in business communication research.


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