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Journal of Business Communication, Vol. 7, No. 3, 31-42 (1970)
DOI: 10.1177/002194367000700305
© 1970 Association for Business Communication

Letter

Determining the Effects of Order of Presentation in Special Request Letters

John W. Alderson

University of Arkansas

The hypothesis of this research report was that order of presentation in a special request letter would have no effect on the response obtained. The results of a test on business executives tend to support the hypothesis.


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