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Journal of Business Communication, Vol. 7, No. 4, 9-16 (1970)
DOI: 10.1177/002194367000700403
© 1970 Association for Business Communication

An Analysis of Communicatee Responses To Written Business Communications

John D. Pettit, JR

North Texas State University

Business letters create images: those employing "good" business writing prin ciples evoke positive images; those not so structured evoke negative images. An after-only experiment, using the semantic differential for measurement, pro vides consistent support for the empirical validity of good writing principles.


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