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Journal of Business Communication, Vol. 8, No. 1, 5-12 (1970)
DOI: 10.1177/002194367000800102
© 1970 Association for Business Communication

Communications Direction in Modern Corporate Management

Robert E. Carl

Communications Modern America Corporation, Dallas, Texas

This article argues for establishing Directors of Communication within upper- level corporate management and discusses their functions and why their position has become necessary in our complex world.


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