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Journal of Business Communication, Vol. 8, No. 2, 19-25 (1971)
DOI: 10.1177/002194367100800202
© 1971 Association for Business Communication

An Experimental Course in Business Communications

C.E. Zoerner, JR

University of Southern California

C.S.K. Jameson

University of Southern California

The intent of the experimental course described here was to involve students actively in discussions of communication theory beyond the elementary level and to allow them to design and perform laboratory experiments to test their hypotheses.


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