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Journal of Business Communication, Vol. 8, No. 2, 27-33 (1971)
DOI: 10.1177/002194367100800203

PREDICTING MESSAGE EFFECT IN WRITTEN BUSINESS COMMUNICATIONS: The Need for Theoretical Formulations

Adnan Almaney

DePaul University, Chicago

The business communicator's ability to elicit a certain response from the receiver is intimately connected with his ability to predict reliably the effect of the encoded message. Such prediction requires theoretical formulations to explain the interaction or causal associations among the components of the communication process.


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