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Journal of Business Communication, Vol. 8, No. 3, 13-25 (1971)
DOI: 10.1177/002194367100800303

The Electric Kool-Aid Publications Management Acid Test

Nelson A. Briggs

The MITRE Corporation

One's openness to, and ability to cope with, change are measured by the acid test for publication specialists described here. The winners "innaugurate change to compensate for change." But this article also describes some publication managers who fail the test and become a drain on corporate management in vestment.


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