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Journal of Business Communication, Vol. 8, No. 3, 5-11 (1971)
DOI: 10.1177/002194367100800302
© 1971 Association for Business Communication

The Communication Needs of Business Executives

James C. Bennett

San Fernando Valley State College

According to this survey of California executives, the ability to communicate effectively is significant in moving businessmen to top management positions. The executivcs surveyed believed that a formal course in business communi cations is essential for adequate preparation for management positions.


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