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Journal of Business Communication, Vol. 8, No. 4, 15-27 (1971)
DOI: 10.1177/002194367100800404
© 1971 Association for Business Communication

Guidelines and Suggestions for Research in Business Communication

John D. Pettit

Eric Sager

Luther Brock

Norman B. Sigband

This -7rticle contains guidelines for research that were presented to the ABCA Board of Directors by the Research Committee of the Association for 1969-71. The editors of the Journal feel that a number of the specific topics recommended here may prove to be useful areas of investigation for our members in the next several years.


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