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Journal of Business Communication, Vol. 9, No. 3, 19-23 (1972)
DOI: 10.1177/002194367200900302
© 1972 Association for Business Communication

The Effect of Message Treatment On Feedback in Business Communication

Adnan Almaney

DePaul University

This study of audience reception of four kinds of claim adjustment letters shows a significant difference in the reception of negatively and positively treated messages.


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