Journal of Business Communication -- Table of Contents (October 1963, 1 [1])

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Contents: October 1963, Volume 1, No. 1 [Index by Author] Other Issues:

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Richard C. Cerfen: The Changing World of the Teacher
Journal of Business Communication 1963 1: 3-13. [PDF] [Request Permission]

Lee Thayer: Some Theoretical Approaches To (the Teaching of) Business Communication
Journal of Business Communication 1963 1: 15-21. [PDF] [Request Permission]

Michael Porte: Needed Research in Business Writing
Journal of Business Communication 1963 1: 23-28. [PDF] [Request Permission]

: Let's Put Words To Work
Journal of Business Communication 1963 1: 29-36. [PDF] [Request Permission]

W.P. Boyd: Some Psychological Aspects of Business Letter Writing
Journal of Business Communication 1963 1: 37-45. [PDF] [Request Permission]

Robert D. Gieselman: Book Reviews : Lawrence D. Brennan, MODERN COMMUNICATION EFFECTIVENESS, Englewood Cliffs, New Jersey, Prentice-Hall, Inc., 1963, $5.25
Journal of Business Communication 1963 1: 47. [PDF] [Request Permission]

John T. Maguire: Book Reviews : Walter Weir, TRUTH IN ADVERTISING AND OTHER HERESIES, New York, McGraw-Hill, 1963, $5.95
Journal of Business Communication 1963 1: 47-48. [PDF] [Request Permission]

William J. Lord, JR: Book Reviews : Leland Brown, EFFECTIVE BUSINESS REPORT WRITING, 2 ed., Prentice-Hall, Englewood Cliffs, New Jersey, 1963, 420 pp
Journal of Business Communication 1963 1: 48-49. [PDF] [Request Permission]

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