Jack Lord

Presented December, 1974, at the ABCA National Convention, Houston, Texas
Journal of Business Communication 1975 12: 3-8. [References] [Order Full Text via Infotrieve]  

Edward V. Mcintyre

Communicating Through Financial Reports: an Empirical Study
Journal of Business Communication 1975 12: 9-15. [Abstract] [Order Full Text via Infotrieve]  

Dimitri Weiss

Business & Corporate Commutations a Selected French Bibliography
Journal of Business Communication 1975 12: 16-23. [Abstract] [Order Full Text via Infotrieve]  

William L. Shanklin

Receiver Perspectives On Direct Mail Advertising
Journal of Business Communication 1975 12: 24-31. [Abstract] [References] [Order Full Text via Infotrieve]  

Merrilld. Whitburn

An Experimental Telephone Information Program
Journal of Business Communication 1975 12: 32-36. [Abstract] [Order Full Text via Infotrieve]  

Jan C. Robbins

TRAINING THE PROFESSIONAL COMMUNICATOR: The Case Study Method
Journal of Business Communication 1975 12: 37-45. [Abstract] [Order Full Text via Infotrieve]  

Norman B. Sigband and Lawrence Brennan

Book Reviews : Organization Communication. Arnold E. Schneider, William C. Donaghy, and Pamela Jane Newman. New York, McGraw-Hill Book Company, 1975. 361 pages. With Instructor's Manual by Pamela Jane Newman. 60 pages
Journal of Business Communication 1975 12: 47-49. [Order Full Text via Infotrieve]  

Joel P. Bowman

Book Reviews : How To Write A Report Your Boss Will Read and Remember. Raymond V. Lesikar. Homewood, Illinois, Dow Jones-Irwin, Inc. 216 pages
Journal of Business Communication 1975 12: 49-50. [Order Full Text via Infotrieve]  

Book Reviews : Writing and Reading in Technical English. Nell Ann Pickett and Ann A. Laster. San Francisco, Canfield Press, 1970. 637 pages (Paper)
Journal of Business Communication 1975 12: 50-51. [Order Full Text via Infotrieve]  

Book Reviews : Formula for Success: A Core Concept of Management. Lawrence A. Appley. New York, Amacom, A Division of American Management Association, 1974
Journal of Business Communication 1975 12: 51-52. [Order Full Text via Infotrieve]  

Book Reviews : Strictly Speaking: Will America be the Death of English? Edwin Newman. New York, The Bobbs-Merrill Company, Inc., 1974
Journal of Business Communication 1975 12: 52-53. [Order Full Text via Infotrieve]  

Ridley Gros

Book Reviews : Readings in Business Communication. Robert D. Gieselman (Ed.). Champaign, Illinois, Stipes Publishing Company, 1974. 199 pages
Journal of Business Communication 1975 12: 53. [Order Full Text via Infotrieve]  

Richard A. Hatch

Book Reviews : Writing To the Point: Six Basic Steps. William J. Kerrigan. New York, Harcourt Brace Jovanovich, 1974, 200 pages, $3.95
Journal of Business Communication 1975 12: 53-54. [Order Full Text via Infotrieve]  

George H. Douglas

Book Reviews : Thinking Straight: Principles of Reasoning for Readers and Writers. Monroe C. Beardsley. Englewood Cliffs, N.J., Prentice-Hall, 1972. 256 pages
Journal of Business Communication 1975 12: 54-55. [Order Full Text via Infotrieve]  

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