Dillard B. Tinsley and Conway T. Rucks

Interim Reports: a Neglected Aspect of Marketing Research
Journal of Business Communication 1976 13: 3-10. [Abstract] [References] [Order Full Text via Infotrieve]  

John W. Alderson and Robert D. Hay

The Effect of Order of Information in a Questionnaire Cover Letter Situation
Journal of Business Communication 1976 13: 11-15. [Abstract] [Order Full Text via Infotrieve]  

John M. Penrose

A Survey of the Perceived Importance of Business Communication and Other Business-Related Abilities
Journal of Business Communication 1976 13: 17-24. [Abstract] [References] [Order Full Text via Infotrieve]  

Henry J. Rath

Management Techniques in International Technology Transfers
Journal of Business Communication 1976 13: 25-35. [Abstract] [References] [Order Full Text via Infotrieve]  

Paul Timm

The Bulletin Board: Economy and Effectiveness in Organizational Communication
Journal of Business Communication 1976 13: 37-44. [Abstract] [References] [Order Full Text via Infotrieve]  

Lawrence D. Brennan

Book Reviews : Case Studies in Organizational Communication. Joyce Asher Gildea and Peter Haas, editors. New York, a joint project of Industrial Communication Council and Towers, Perrin, Forester & Crosby, 1975, 90 pages (paperback)
Journal of Business Communication 1976 13: 45-48. [Order Full Text via Infotrieve]  

Book Reviews : The Creation of Consent, Public Relations in Practice. Charles S. Steinberg. New York, Hastings House Publishers, 1975, 315 pages, $13.50
Journal of Business Communication 1976 13: 48-50. [Order Full Text via Infotrieve]  

Book Reviews : How To Advertise. Kenneth Roman and Jane Maas. New York, St. Martin's Press, 1976, 157 pages, $8.95
Journal of Business Communication 1976 13: 50-52. [Order Full Text via Infotrieve]  

Book Reviews : The Information Seekers. Hans B. Thorelli, Helmut Becker, and Jack Engledow. Cambridge, MA., Ballinger Publishing Co., 1975, 373 pages
Journal of Business Communication 1976 13: 52-53. [Order Full Text via Infotrieve]  

Book Reviews : Government-Industry and Defense: Economics and Administra tion. A. M. Agapos. University, Alabama, The University of Ala bama Press, 1975, 184 pages, $9.50
Journal of Business Communication 1976 13: 53-54. [Order Full Text via Infotrieve]  

Book Reviews : On the Move, Communication for Employees. Ron Blicq. Engle wood Cliffs, NJ, Prentice-Hall, Inc., 1976, 259 pages (paper back)
Journal of Business Communication 1976 13: 54-56. [Order Full Text via Infotrieve]  

Book Reviews : Even You Can Give a Talk. David E. Gootnick. East Elmhurst, NY, Communications Dynamics Press, 1975, 51 pages, $1.95 (paperback)
Journal of Business Communication 1976 13: 56. [Order Full Text via Infotrieve]  

Book Reviews : Writing to Communicate. Carl Goeller. New York, A Mentor Book, New American Library, 1974, 142 pages, $1.50 (paper back)
Journal of Business Communication 1976 13: 56-63. [Order Full Text via Infotrieve]  

John Gould, ABCA's President for 1976
Journal of Business Communication 1976 13: 64. [Order Full Text via Infotrieve]  

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