James E. McConnell

Promoting U. S. Exports Through More Effective Communication Between Government and Business
Journal of Business Communication 1977 15: 3-18. [Abstract] [PDF] [References] [Request Permission]  

Marguerite C. Toyne

Woman's Career Path To Management Through Effective Communication
Journal of Business Communication 1977 15: 19-27. [Abstract] [PDF] [Request Permission]  

Ronald D. Michman and Lynn Harris

The Development of Marketing Channel Communication Models
Journal of Business Communication 1977 15: 29-39. [Abstract] [PDF] [Request Permission]  

Gerald M. Goldhaber and Paul D. Krivonos

The Ica Communication Audit: Process, Status, Critique
Journal of Business Communication 1977 15: 41-55. [Abstract] [PDF] [References] [Request Permission]  

Michael Z. Sincoff, Robert S. Goyer, and Gerald M. Goldhaber

Communication Audit Critique: the Researcher's Perspective
Journal of Business Communication 1977 15: 57-64. [Abstract] [PDF] [Request Permission]  

Otis Baskin and Sam J. Bruno

A Transactional Systems Model of Communication: Implications for Transactional Analysis
Journal of Business Communication 1977 15: 65-73. [Abstract] [PDF] [References] [Request Permission]  

Donald Skarzenski

Book Reviews : Effective Presentation: A Short Course for Professionals. W. A. Mambert. Successful Writing: A Short Course for Professionals. George T. Vardaman and Patricia Black Vardaman. Wiley Professional Development Programs. New York: John Wiley, 1977
Journal of Business Communication 1977 15: 75-76. [PDF] [Request Permission]  

Donna Stine

Book Reviews : Resume Writing: A Comprehensive How-To-Do-It Guide. Burdette E. Bostwick. New York: John Wiley, 1976, 213 pages
Journal of Business Communication 1977 15: 77-78. [PDF] [Request Permission]  

Book Reviews : Look It Up: A Deskbook of American Spelling and Style. Rudolf Flesh. New York: Harper and Row, 1977, 431 pages, $9.95
Journal of Business Communication 1977 15: 78-79. [PDF] [Request Permission]  

Book Reviews : Human Communication: An Interpersonal Introduction, 301 pages, (paper). Readings in Human Communication: An Inter personal Introduction. Thomas M. Steinfatt. Indianapolis: Bobbs-Merrill, 1977, 409 pages, (paper)
Journal of Business Communication 1977 15: 79-80. [PDF] [Request Permission]  

Book Reviews : The Organizational Communicator. Cal W. Downs, David M. Berg, Wil A. Linkugel. New York: Harper and Row, 1977, 286 pages
Journal of Business Communication 1977 15: 80-81. [PDF] [Request Permission]  

Donna Stine

Book Reviews : Work Experience Handbook. William H. Pivar. San Francisco: Canfield Press, 1976, 213 pages (paper)
Journal of Business Communication 1977 15: 81-83. [PDF] [Request Permission]  

Donna Stine

Book Reviews : College Writing: A Rhetoric and Handbook. J. Harold Janis. New York: Macmillan, 1977, 502 pages
Journal of Business Communication 1977 15: 83. [PDF] [Request Permission]  

Kathryn L. Johnston

Book Reviews : A Crash Course in Composition, Second Edition. Elizabeth McMahan. New York: McGraw-Hill, 1977, 194 pages, (paper)
Journal of Business Communication 1977 15: 83-84. [PDF] [Request Permission]  

Mark Hickson, III

Book Reviews : Industrial and Organizational Psychology. 4th ed. B. von Haller Gilmer and Edward L. Deci with the collaboration of Robert Glaser, Lee W. Gregg, Robert B. Miller, and Jerry Short. New York: McGraw-Hill Book Company, 1977, 496 pages
Journal of Business Communication 1977 15: 84-85. [PDF] [Request Permission]  

News and Notes
Journal of Business Communication 1977 15: 86-88. [PDF] [Request Permission]  

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