Journal of Business Communication -- Table of Contents (April 1 1978, 15 [3])

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Contents: April 1 1978, Volume 15, No. 3 [Index by Author] Other Issues:

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Arno F. Knapper: Business Communication, Abca, and Me: Presidential Address 42nd National and 3rd International ABCA Convention, Oak Brook, Illinois, December 29, 1977
Journal of Business Communication 1978 15: 3-7. [PDF] [Request Permission]

Leonard B. Kruk: Word Processing and Its Implications for Business Communications Courses
Journal of Business Communication 1978 15: 9-18. [Abstract] [PDF] [Request Permission]

Herbert W. Hildebrandt: Business Communication Consulting and Research in Multinational Companies
Journal of Business Communication 1978 15: 19-26. [Abstract] [PDF] [References] [Request Permission]

Marian B. McLeod: The Communication Problems of Scientists in Business and Industry
Journal of Business Communication 1978 15: 27-35. [Abstract] [PDF] [Request Permission]

Sandra E. O'Connell: Communication: Growth Field of the Seventies
Journal of Business Communication 1978 15: 37-46. [Abstract] [PDF] [References] [Request Permission]

John E. Baird and Patricia H. Bradley: Communication Correlates of Employee Morale
Journal of Business Communication 1978 15: 47-56. [Abstract] [PDF] [Request Permission]

Norman B. Sigband: Book Reviews : How to Write for the World of Work. Thomas E. Pearsall and Donald G. Cunningham, New York: Holt, Rinehart, and Win ston, 1978, 369 pages
Journal of Business Communication 1978 15: 57. [PDF] [Request Permission]

Lawrence D. Brennan: Book Reviews : Business Communications, Principles and Methods, Fifth Edi tion. William C. Himstreet and Wayne Murlin Baty, Belmont, California: Wadsworth Publishing Company, Inc., 1977. 509 pp
Journal of Business Communication 1978 15: 58-61. [PDF] [Request Permission]

: Book Reviews : Organizational Management Through Communication, Rich ard K. Allen. New York: Harper and Row, 1977, 309 pages
Journal of Business Communication 1978 15: 61-62. [PDF] [Request Permission]

Gretchen N. Vik: Book Reviews : Understanding and Using Communication in Business. Joel P. Bowman and Bernardine P. Branchaw, New York: Canfield Press, 1977
Journal of Business Communication 1978 15: 62-63. [PDF] [Request Permission]

James L. George: Book Reviews : Techniques of Job Search. Ross Figgins, San Francisco: Canfield Press, 1976, 148 pages
Journal of Business Communication 1978 15: 63-64. [PDF] [Request Permission]

James L. George: Book Reviews : The Science of Scientific Writing. Judson Monroe, Carole Mere - dith, Kathleen Fisher, Dubuque, Iowa: Kendall/Hunt Publishing, 1977, 111 pages
Journal of Business Communication 1978 15: 64-65. [PDF] [Request Permission]

Jean A. Krupianik: Book Reviews : Handbook of Technical Writing Practices. Stello Jordan (ed), New York: John Wiley & Sons, Inc., 1971, 1374 pages. Two volumes
Journal of Business Communication 1978 15: 65-66. [PDF] [Request Permission]

John W. Gould: Book Reviews : Writing Professional Reports: A Guide for Students. Russell Rutter and Karl E. Gwiasda, Dubuque, Iowa: Kendall/Hunt Publishing Company, 1977, 99 pages
Journal of Business Communication 1978 15: 66-67. [PDF] [Request Permission]

: Book Reviews : The Organizational Communicator. Cal W. Downs, David M. Berg, and Wil A. Linkugel, New York: Harper and Row, 1977, 286 pages
Journal of Business Communication 1978 15: 67-68. [PDF] [Request Permission]

William C. Himstreet: Book Reviews : A Handbook for Student Writers. John R. Willingham and Don ald F. Warders, New York: Harcourt Brace Jovanovich, Inc., 1978, 348 pages
Journal of Business Communication 1978 15: 68. [PDF] [Request Permission]

John W. Gould: Book Reviews : Keep Your Customers (and Keep Them Happy). Stanley J. Fen vessy, Homewood, Illinois: Dow Jones-Irwin, 1976, 174 pages
Journal of Business Communication 1978 15: 68-69. [PDF] [Request Permission]

William C. Himstreet: Book Reviews : Technical Report Standards. Lawrence R. Harvill and Thomas L. Kraft, La Mesa, California: Banner Books International, 1977, 56 pages, $3.95
Journal of Business Communication 1978 15: 70. [PDF] [Request Permission]

Irving Paster: Book Reviews : On Writing Well: An Informal Guide to Writing Nonfiction. Wil liam Ainsser, New York: Harper & Row. 1976. 151 pp. $6.95
Journal of Business Communication 1978 15: 70-72. [PDF] [Request Permission]

: News and Notes
Journal of Business Communication 1978 15: 73-79. [PDF] [Request Permission]

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