Norman G. Shidle

Why Don't We Always Write Our Best?
Journal of Business Communication 1969 6: 1-4. [PDF] [Request Permission]  

Cyril E. Zoerner, JR

Mba Writing Courses: a Total Communications Perspective
Journal of Business Communication 1969 6: 5-13. [PDF] [Request Permission]  

Lucian Spataro

Management of Communications
Journal of Business Communication 1969 6: 15-19. [PDF] [Request Permission]  

A.K. Wickesberg

Communications Networks in the Business Organization Structure
Journal of Business Communication 1969 6: 21-31. [PDF] [Request Permission]  

Frank Ryerson

Book Reviews : The Measurement of Writing Ability, Fred I. Godshalk, Frances Swineford, and William E. Coffman, College Entrance Exami nation Board, New York, 1966, 84 pages, $1.50
Journal of Business Communication 1969 6: 33-35. [PDF] [Request Permission]  

Book Reviews : Effective Writing: For Engineers, Managers, and Scientists, H. J. Tichy, John Wiley & Sons, Inc., New York, 1966, 337 pages
Journal of Business Communication 1969 6: 35-36. [PDF] [Request Permission]  

Book Reviews : Memory and Attention : An Introduction to Human Information Processing, Donald A. Norman, John Wiley & Sons, Inc., New York, 1969, 181 pages plus references and index, $8.95
Journal of Business Communication 1969 6: 36-37. [PDF] [Request Permission]  

Hugh W. Sargent

Book Reviews : Advertising: Its Role in Modern Marketing. S. Watson Dunn, Holt, Rinehait and Winston, 2nd ed., 1969, 615 pages, $11.95
Journal of Business Communication 1969 6: 37-38. [PDF] [Request Permission]  

Summer In Cincinnati: Tired Teaching or Tired Teacher? Try a Dose of Our Abca Convention! Cincinnati, August 27-29
Journal of Business Communication 1969 6: 39-48. [PDF] [Request Permission]  

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